OVERVIEW: Website Redesign & build
SUMMARY: Racesafe acquired Thermatex in 2026 and I was tasked with transforming their old Shopify store into a fresh new website, that still celebrated the deep rooted heritage of the brand and its position in the market as ‘Finest in the Field’. I thoroughly enjoyed this transformation project, bringing a much loved and respected rural brand back to life.
THE VISION: A website that resonates with the country folk, who care about what they wear, where it comes from, and how it performs outdoors. A website that communicates the craftsmanship and quality of the brand, and celebrates its rural roots.
WEBSITE KEY FEATURES:
Responsive, mobile optimised design, that made browsing and shopping easy for all visitors, no matter the device.
Clear, easy shopping functionality, including the ability to customise products and order through the website.
Content pages that conveyed the brand’s story, values and vision for the future.
A blog area that could be populated with SEO boosting content and latest news from the brand.
Essential on-site SEO works: Meta Data, Image optimisation, Linking, Integration with Google Analytics, Console, and indexing.
THE FINAL DELIVERABLES:
Website Design: A website that conveys the quality and craftsmanship of Thermatex, whilst offering customers a seamless online shopping experience
Website Build: On Shopify, to align with Racesafe’s other stores and provide a base upon which Thermatex can grow as a business.
I really enjoyed working on this project with the Racesafe team, along with the other brilliant collaborators Georgie Fenn and Georgina Preston Photography.
