Latitude 50 Living - Ecommerce Website
OVERVIEW: Ecommerce Website Design + Build
SUMMARY: Latitude 50 is a stationery & gifting brand with a planet-friendly, locally made ethos like no other. From plantable stationery and reusable gift wrap to bespoke plantable business collateral, everything in the Latitude 50 range has been consciously crafted in the Westcountry.
THE CHALLENGE: To build an online store that could be completely self-managed by Lucy, founder of Latitude 50 and creative maker behind their beautiful products. Lucy wanted to have the ability to add products with ease as her collection of eco-conscious and locally made stationery and gifts grew.
THE VISION: An online store blooming with eco-conscious, west country made products, adored by those who love planet-friendly solutions to their gifting & stationery needs.
“Wow - where do I start? Jade knew exactly what I needed and guided me from start to finish, and beyond!”
WEBSITE KEY FEATURES:
eCommerce Store, with multiple categories and product filters.
Product catalogue upload of get the initial products live ready for launch.
Custom product page with related products, reviews and additional product information area.
Responsive, mobile optimised design that looks and works great on all devices.
Gallery pages that linked through to product pages for Lucy’s photography collection, to showcase her photography work and make it easy for customers to purchase prints.
A blog area that could be easily self managed and populated by Lucy.
Essential on-site SEO works: Meta Data, Linking, Integration with Google Analytics, Console, and indexing.
Search icon in header so that shoppers can easily find the products they’re looking for.
Announcement bar at the top of the site and pop up so Lucy could easily advertise promotions and competitions.
THE FINAL DELIVERABLES:
Website Design: A website that captures the ethos & identity of Latitude 50, and is engaging and easy-to-use for their visitors.
Website Build: Squarespace eCommerce, to allow for optimal performance, ease of use and simple for Lucy to upload new product as her collection grows.
Copywriting: Helping Lucy develop key messages throughout her website.
Training: Tailored video tutorials on how to manage the store and upload new products.
