Moreton House - Website
OVERVIEW: Website Design + Build
SUMMARY: Moreton House is a beautifully restored grade II Georgian stately home in North Devon. As the property has been transformed its role as a holiday destination and events venue has flourished, and it was time for a new website to reflect the work that had been done and the experience that Moreton’s guests enjoy.
THE CHALLENGE: To create a website that looked, felt and reflected Helen & Harvey’s vision for Moreton House, echoing their style and taste as well as the quality of experience they aim to provide for every person that walks through the large Georgian front door of Moreton House.
The website also needed to be functionally equipped to take accommodation bookings and handle wedding enquiries.
THE VISION: A website that instantly transports the visitor to their dream holiday, wedding or celebration, envisaging their time spent in a glorious North Devon stately home, and that captures the essence of what owners Helen and Harvey have created in their luxurious restoration of Moreton House.
“The site, and how it represents us and our business, has always felt very personal, and we were certainly nervous about asking someone else to redesign it. However, Jade really took the time to understand us and our business – not just what we do, but how and why - and it really shows in the new site.”
The Full Testimonial
“Jade created a new website for our business (December 2022) and we couldn’t be happier.
Up to this point we have done almost everything within the business ourselves, including building our original website. The site, and how it represents us and our business, has always felt very personal, and we were certainly nervous about asking someone else to redesign it. However, Jade really took the time to understand us and our business – not just what we do, but how and why - and it really shows in the new site. It’s what I had in my head, but so much better.
She completely nailed the style and feel that we hoped for, capturing the personality of the property and the business that we run perfectly. Practically, the architecture and logistics of the site work really well too (on a computer or a phone). It’s fast, slick and the structure is very intuitive. It’s easy to navigate and draws visitors to make contact. It has already generated far more direct leads than we ever had.
One of the best features is that we can now keep it up to date, as Jade produced a series of video tutorials explaining how to edit and update things ourselves. I have a sense of ownership of the site, yet still feel well supported.
We certainly plan to book some additional support now we have our new website live, to help with our ongoing marketing plans and social media.
Highly recommended and very good value.”
HELEN PHILLIPS, MORETON HOUSE
WEBSITE KEY FEATURES:
Responsive, mobile optimised design. Most people research holidays as well as wedding & event suppliers on their mobile, so a beautiful mobile site was vital for ensuring a great visitor experience.
Consciously planned, clear visitor journey and ‘next steps’ placed in front of the visitor at every step of the way to encourage enquiring and booking.
A website that would be easy to self-maintain, and that they could add to as their business grows, to showcase the events they’ve provided their services for.
Essential on-site SEO works: Meta Data, Image optimisation, Linking, Integration with Google Analytics, Console, and indexing.
A clear header call-to-action to encourage potential clients to get in touch.
A clean, simple header design with a intuitive navigation.
Pages dedicated to their key offering types and additional information pages to help answer all the key questions of their potential clients.
THE FINAL DELIVERABLES:
Website Design: An eye-catching website that feels elegant and sophisticated for couples looking to book their wedding bar provider or families looking for self catering holiday accommodation in North Devon.
Website Build: On Squarespace, to allow for optimal performance, ease of self management and flexibility for future growth.
Copywriting: Developing all of the copy and messaging for the website, to capture the brand’s tone of voice, utilise important keywords and speak to the visitors key wants, needs & desires.
