The Bay Café - Brand Visuals + Assets
OVERVIEW: Mini brand including logo design, fonts and colour palette, plus menus and point of sale materials.
SUMMARY: A quick turnaround was requested for the launch of a new café. They had an idea of what they wanted and it was my task to turn the brand visuals around quickly so they could get moving with the final touches for the space, get the menus finished and order the extra details such as the branded paper and bun stamp.
The finished brand in action:
I love how they leant in and tied everything together so effectively. The small details make such a big difference to the customer experience and at the same time make every social post an opportunity to create brand awareness visually and hopefully attract new customers.
I created their menus, signage and digital assets in Canva so that they were able to self manage their materials with ease going forwards. For a small business this is always important so that they can update things in the most cost effective way, but especially so for a cafe whereby menus change frequently.
