TUK Rural - Rebrand

Written By Jade Turner

OVERVIEW: Full brand identity and asset creation

SUMMARY: TUK Rural, an architectural practice and planning specialist had made the decision to focus specifically on rural projects, and needed a new brand identity to reflect that and communicate clearly with their target audience. I created several design concepts, and upon choosing their final direction I prepared full suite of brand assets as well as complete brand identity document, with all aspects of their brand documented for them to use as a deep dive guide.

FINAL DELIVERABLES:

Identity development, including:

  • Target audience identification

  • Purpose, mission, vision, values

  • Personality and voice

  • Messaging - Tagline, solution statement, mini bio, short intro, key messages

  • Offering outline - Brand positioning, key services overview, unique value propositions

Visuals creation, including:

  • Primary logo, secondary logo, stamp, brand mark, alternative formats

  • Colour palette

  • Typography selection

Their brand identity and assets were then used to create their new website. Find out more about the TUK website project.

VIEW WEBSITE PROJECT
Jade Turner https://www.claran.studio
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