The Fizzy Pheasant - Website
OVERVIEW: Website Design and Build + copywriting. (See Also: Branding / Digital Marketing)
SUMMARY: The Fizzy Pheasant is a luxury bar hire provider that provides elevated, elegant event bar services for weddings, private parties, corporate events & festivals. I co-founded this business at the time with my business partner, and we needed a website that showcased their elevated bar services and caught the attention of the the primary target audience; event planners and engaged couples.
THE CHALLENGE: The Fizzy Pheasant was a brand new business, needing to build an online presence from scratch. It was important that the new website was findable for their target audience from a search perspective, echoed their brand identity and voice and communicated its unique offering, whilst resonating with visitors and nurturing them smoothly through their website journey to the end conversion - completing the online enquiry form.
THE VISION: Love at first sight. We wanted the ideal client to fall in love with the business the moment they land on the website, instantly knowing that they’re in the right place if they’re looking for elevated, elegant & luxurious bar services for events & weddings.
WEBSITE KEY FEATURES:
Responsive, mobile optimised design. Most people research wedding & event suppliers on their mobile, so a beautiful mobile site was vital for ensuring a great visitor experience.
Consciously planned visitor journey and ‘next steps’ placed in front of the visitor at every step of the way.
A blog area that could be populated with SEO boosting content, to accelerate TFP’s presence on search engine results pages.
Essential on-site SEO works: Meta Data, Image optimisation, Linking, Custom error page, Integration with Google Analytics, Console, and indexing.
Custom social bio link page, to ensure social visitors immediately land on the TFP website, increasing page views & optimising the experience from the moment they click off of social.
THE FINAL DELIVERABLES:
Website Design: A timeless and inspiring website that captures the interest and imagination of those planning events & weddings.
Website Build: On Squarespace, to allow for optimal performance, ease of use and flexibility for future growth.
Copywriting: Developing all of the copy and messaging for the website, to capture the brand’s tone of voice, utilise important keywords and speak to the visitors key wants, needs & desires.
