The Fizzy Pheasant - Full Brand Creation
OVERVIEW: Complete brand creation including name development, visuals and identity, all brand assets and collateral, and brand launch.
SUMMARY: As co-founder of The Fizzy Pheasant, My primary role in the early development of the business was name development, brand creation, all visual assets and full marketing. Here I share more about the branding.
THE CHALLENGE: To come up with a name and brand balanced luxury and country, and develop the full brand suite ready for website and asset creation.
PROJECT DELIVERABLES:
Identity development, including:
Target audience identification
Purpose, mission, vision, values
Personality and voice
Messaging - Tagline, solution statement, mini bio, short intro, key messages
Offering outline - Brand positioning, key services overview, unique value propositions
Visuals creation, including:
Primary logo, secondary logo, stamp, brand mark, alternative formats
Colour palette
Typography selection
Their brand identity and assets were then used to create their new website. Find out more about The Fizzy Pheasant Website Project.
FINAL BRAND IN ACTION:
